Rich Attonito Jr. was born and raised in Madison, New Jersey to a very competitive and athletic family. His father, Rich Sr., was an All-Conference Football Player and Wrestler for Indiana State University and a highly respected Teacher and Coach throughout the State of New Jersey. Rich Jr. grew up heavily involved in athletics and excelled in Football and Wrestling. In 1996, he graduated from Madison High School and was given the opportunity to continue his athletic career in college.
Rich went to Hofstra University in Long Island, New York, where he was a member of the wrestling team under Coach Tom Ryan. Rich was soon introduced to another level of hard work and intestinal fortitude that wrestling at the highest level required and that his coach demanded. He experienced several rigorous seasons on the mat, which resulted in two surgeries due to injury throughout his career. However, he persevered and worked his way up to a starting spot on the team. He was recognized for his hard work and rapid improvement by being awarded the Most Improved Wrestler after the 1999 season. During his time at the University, he also received an Athletic Academic Award and earned his Bachelor’s Degree in Communications in 2001.
Rich started his career in the Fitness Industry shortly after college and went to work for New York Sports Clubs (TSI). His work ethic and talents were recognized, and he was quickly promoted to Fitness Program Manager. During his time as the FPM with NYSC he was among the top 5% in Sales for the company out of over 140 clubs. It was also during this period that Rich continued his athletic endeavors when he transitioned into the sport of MMA and began fighting professionally in early 2004.
Rich’s success in the sport led him down to the world renowned American Top Team in Coconut Creek, Florida. In 2010, Rich was selected to be a cast member on The Ultimate Fighter Season 11 and was picked by UFC Hall of Famer Chuck “The Iceman” Liddell to be on his team. After the show, Rich continued his career in the UFC fighting in both the Middleweight and Welterweight Divisions. In 2014, Rich hung up the gloves and retired from fighting after a successful 10-year career. He still continues his training in Martial Arts and in 2016 received his Black Belt in Brazilian Jiu-Jitsu by the legendary Master Ricardo Liborio.
Throughout his career as a fighter Rich always maintained a career in Fitness, working for several major companies within the industry as well as working with off-season NFL Players. Rich also developed a career on the other side of the cage working for his long time friend and boxing coach, Hall of Famer, Howard Davis Jr. and Fight Time Promotions. Rich served in many capacities for the organization over his seven years with the promotion, most notably in the broadcast booth as the Fight Time TV Commentator for CBS Sports Network.
In February 2017, at Fight Time 35 in Miami, Rich crossed paths with Frog Fitness CEO Richard Pearce and Marketing Director Deborah Nolin thanks in part to Frog Fitness' Fight Time 35 sponsorship. Both parties immediately made an impact on one another, and a great new relationship was born. Rich was immediately impressed with The Bullfrog Pro Training System and knew this was the biggest innovation in the industry in decades. His passion and experience was undeniable, and he was invited to be a part of the Frog Fitness Team.
Rich began working for Frog Fitness as the Florida Regional Sales Rep. His years of sales experience coupled with his background as an athlete and a trainer made this the perfect recipe for success. In July, Rich was promoted to the Vice President of Sales for Frog Fitness and is now looking forward to adding to the continued hard work and success that all of the Frog Fitness Team has been putting in since it’s inception.